PowerPlay Entertainment Privacy Policy

Last Updated: February 12, 2026

Introduction

At PowerPlay Entertainment ("PowerPlay," "we," "our," or "us"), we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes our practices concerning the collection, use, sharing, and protection of your personal information and outlines your rights in relation to your data.

This Privacy Policy applies to PowerPlay Entertainment and its subsidiaries, affiliates, and related entities. It is designed to ensure compliance with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.

By accessing or using our services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our services.

Definition of Personal Information

“Personal Information” refers to the information about an identifiable individual, including but not limited to name, address, email address, phone number, payment information, online identifiers, and other information associated with your interaction with PowerPlay. Aggregated or anonymized data that cannot reasonably identify an individual is not considered Personal Information.

Information We Collect

Information You Provide:

• Contact Information: Name, address, phone number, and email provided during account registration or inquiries.
• Payment Information: Credit/debit card details used for purchases.
• Service-Related Details: Information relevant to specific services, such as preferences for event bookings.
• Survey Responses: Opinions or feedback you provide through surveys.
• ob Applications: Resumes, employment history, and other data submitted for employment opportunities.

Information Collected Automatically

• Derivative & Technical Data: IP address, browser type, device identifiers, operating system, access times, and pages viewed.
• Mobile Device Data: Device model, manufacturer, and approximate location when accessing services via mobile devices.
• Video Surveillance: Images or recordings collected at physical locations for safety and security purposes.

Cookies & Tracking Technologies

We and our partners use cookies, pixels, and similar tracking technologies to improve your browsing experience, measure website performance, deliver relevant advertisements, and analyze usage trends. These technologies may collect information such as your IP address, browser type, device identifiers, pages viewed, and purchase history. You can manage your preferences or disable cookies through your browser settings.

The Third Party Tools we Currently Use Include:

• Google Analytics and Google Tag Manager – Website usage analytics (Privacy Policy)

  We use Google Tag Manager and Google Analytics to help us understand how visitors engage with our website and to improve user experience. Google Analytics collects information such as your IP address, browser type, pages visited, and interactions on our site. This data is aggregated and anonymized, and we use it solely to analyze trends, monitor performance, and inform website improvements. Google Tag Manager is a tag management system that allows us to efficiently manage tracking tags on our site, including those from Google Analytics. It does not collect personal data itself, but it facilitates the deployment of tools that may do so.

• Meta Pixel – Ad performance measurement and retargeting (Privacy Policy)

  We use Meta Pixel to better understand how users interact with our website and to improve our advertising efforts on Meta platforms (such as Facebook and Instagram). The Meta Pixel allows us to track user behavior on our site, such as page views and conversions, and may enable us to deliver more relevant ads based on your interactions. Meta may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads. You can learn more about how Meta collects and uses your data by visiting Meta’s Privacy Policy.

• Mailgun – Email delivery and engagement tracking (Privacy Policy)

  We use Mailgun to send transactional and operational email communications, such as order confirmations, account notifications, and service-related messages. Mailgun processes information such as email addresses, message content, delivery status, and engagement data (e.g., opens and clicks) to ensure reliable email delivery and monitor performance. Mailgun does not use your personal information for its own marketing purposes. All data is processed securely and in accordance with applicable data protection laws. For more details, please review Mailgun’s Privacy Policy.

How We Use Your Personal Information

We use your personal information to:

• Provide and improve our services.
• Process transactions and reservations.
• Communicate with you about promotions, events, and updates (with your consent).
• Ensure the safety and security of our premises.
• Personalize your experience on our website and applications.
• Understand and analyze how you use our services.
• Develop new products, services, features, and functionality
• Send you text messages and push notifications.
• Find and prevent fraud.
• For compliance purposes, including enforcing our Terms of Service, or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

1. By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
2. Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
3. Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
4. Marketing Communications: With your consent, or where you can withdraw consent, we may share your information with third parties for marketing purposes, as allowed by law. You can unsubscribe from these marketing communications at any time by clicking the “Unsubscribe” link in any email you receive from us.
5. Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

We do not share or sell your personal or mobile information with third parties for marketing purposes.

Your Rights

You have the right to:

• Access your personal information.
• Request corrections to inaccurate data.
• Withdraw consent for certain uses of your information.
• Opt out of marketing communications.

Opt-Out Rights

You have the right to opt out of receiving marketing and promotional communications from us at any time. You can do this by:

• Clicking the “Unsubscribe” link in any email we send, or
• eplying to text messages with STOP, or
• Contacting us directly at Elevate@PowerPlay.ca

We will process your opt-out request promptly. Even after opting out, we may still send you service-related messages, such as order confirmations, account notifications, or other transactional communications necessary to provide our services.

Data Transfers

We do not transfer your personal data to external organizations without your explicit consent, except as required by law. We have implemented strict access controls and data protection measures to prevent unauthorized sharing of your information.

Security and Retention

We implement physical, technical, and administrative safeguards to protect your personal information. Data is retained only as long as necessary for the purposes outlined in this policy or as required by law. Once we no longer need your information, we securely delete it or anonymize it so it can’t be linked back to you.

Children's Privacy

We do not knowingly solicit information from or market to children under the age of 14. If we learn that we have collected personal information from a child under age 14 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 14, please contact us at Elevate@PowerPlay.ca

Policy Updates

This Privacy Policy may be updated periodically. Changes will be posted on our website, and significant updates will be communicated directly where required. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

For privacy-related inquiries, please contact:

Email: Elevate@PowerPlay.ca

Address:400 - 100 Anderson Road SE, Calgary, Alberta, T2J 3V1